Nir Eyal

Nir Eyal is the bestselling author of “Hooked: How to Build Habit-Forming Products” and “Indistractable: How to Control Your Attention and Choose Your Life.”

For most of his career he has worked in the video gaming and advertising industries where he learned, applied (and at times rejected) the techniques used to motivate and manipulate users. he writes to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.